Indiana State Fair

Client Name
Indiana State Fair
Industry
Events & Entertainment
Services
Design
Photography
About

As the sole in-house designer at the Indiana State Fair, I worked on various types of projects in support of both the annual Fair and the year-round events. Project types included print, digital, video, OOH, and photography. I also managed printing and finishing in-house as well as coordinating with vendors for larger-scale projects.

During the summer months leading up to the fair, I would manage a graphic design intern.

The highest profile projects I worked on each year were the programs. There was an overview program and then there were 18 daily programs. I optimized the creation of these programs through the use of text processing in Excel and conditional formatting based on GREP queries in InDesign. In layman's terms, this allowed me to copy plain text from Excel where the schedule data was housed into InDesign, and voila it was automatically formatted.

Another high profile project was the pitch deck used to secure a title sponsorship for the 2023 Fair. Our brand which had been made out of house some years prior was starting to feel dated, so I used this piece as an exercise to develop new brand assets.

Credit

Indiana State Fair
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Patch Development
Branding
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Branding